Twitter has become a trend in the social networks. It is ranked right up there with other websites that allow you to socialize from the Internet. This includes Facebook and MySpace. But, what about bringing Twitter into your business? If you have not noticed just yet, many businesses are using Twitter as a way of communicating with those who might be interested in them. There are many ways that Twitter can work for a business, no matter what type of business it is.
Consider Examples
Without naming names, there are some great businesses that are using Twitter and they are using it to their advantage. Imagine going shopping for a new kitchen cabinet. You arrive home frustrated about the poor service at the national home appliance store. You come online to chat with friends through Twitter and casually mention your bad experience at the store. What happens? You may think that this is the need of the story, but in fact, it is just the beginning.
Because Twitter offers a great search function, the business can hire an employee to scan through Tweets and find mentions of their company name. So, assuming you made mention of the company's name in your Tweet, they could find that Tweet. Some of these businesses are using this as a recovery method. Your bad experience is commented on and the question "How can I make this right for you?" is asked. You get results even though you had no idea that this is what your message would accomplish.
Your Business
If you are a business owner, you may see this as quite an interesting opportunity. Now, you can respond to a person who is talking about your business in a negative light. If you were the appliance store, you could Tweet back a response and help to improve the customer's experience. That would allow them to engage in conversation while also letting others who have read their negative comment know that your business is dedicated to fixing the problem.
As a business owner, you should have a Twitter account with your business's name. You should be working to establish yourself on this site. You can use it to list promotions and to talk about upcoming opportunities, though spam on Twitter is never a good thing. Still, this one on one communication is sure to drive customers back to your business repeatedly, all because of that Tweet.
