Got the perfect product? Found the right niche? Ready to promote it to your target audience?
Okay great! You’re ready for niche marketing. Niche marketing is essentially marketing directed towards your niche or your targeted consumer group. It is an extremely efficient marketing tip which cuts down marketing costs by directing your advertisements to those in your specific niche.
Below are the three secrets to a successful niche marketing plan which will help your business grow into the profitable company you’ve always dreamed of owning.
First, you must address your clienteles’ unique needs. What are the benefits of your niche product? What is unique about it? How will it affect each personally? All of these questions need to be answered in your niche marketing plan.
For example, say you’ve created a shampoo that highlights the red in your hair, making it soft and shiny. You must target people with red hair, focusing on their unique needs, as a redhead, to have extra shiny, extra fiery hair.
Second, you must learn the market lingo. Different niche markets have different languages and jargon. You must learn these ‘hot buttons’ and communicate with the audience from the inside. Make sure they understand that you are one of them during niche marketing.
For example, if you are marketing a new weight loss meal program directed at new moms who are trying to shed the baby weight, you cannot act like you hate children and like you’ve never been on a diet before. You need to identify with your audience and this means speaking ‘mom talk’.
Thirdly, you need to test the market. Find out your direct competition and use niche marketing as a way to differ yourself from them. Check out websites, magazines, and brochures to see how you can spin your product directly to your niche market. No existing competition? Don’t take this as a good sign. It may mean others have tried and failed. This makes it even more important to target your audience when niche marketing.
As an example, let’s say you have created a new diaper that is better than all the other diapers combined. However, there is a lot of stiff competition for diapers out there. Most advertising is directed towards caring moms who worry about comfort and leakage protection. Try niche marketing towards clueless fathers who want a diaper to be as easy to change as possible.
So there you go; three simple secrets to making the most of your niche marketing method and getting you the customers you need to develop your ambitious dream into a successful reality.
