Starting your own business? Looking for the perfect marketing tactic?
The first step is simple. It’s finding the perfect niche market for your business. So what is a niche market? Basically, a niche market is a specific group of people who want to purchase your product or service.
But how do you get them into the store? How do you let them know about your niche product?
This is where niche marketing comes in. Niche marketing is marketing for a target group of people on a certain product. Niche marketing focuses on connecting the right customer to your specific product or service. Business flourishes because you are providing a market for something unique and customer-specific.
Enjoy playing soccer but wish you could play all the time even after dark? There are millions of potential soccer stars out there with this exact same desire. Your product could be a glow in the dark soccer ball. Your niche market would be soccer buffs and hopeful soccer superstars who eat, sleep and breathe soccer. Your niche marketing method would be connecting this product to the type of person who would buy it. Advertisements of famous soccer players kicking the ball, commercials of soccer experts rushing through the dark with only the light of your product to guide them: this is niche marketing and this is what’s going to get you the business success you want and the clientele you need.
Advertisements directed towards your specific clientele are the best way to attract customers. Niche marketing allows your product or service to connect to the customer.
Niche marketing affects their potential clientele like mainstream marketing cannot. Pretend you love soccer. Think about this: what would most likely get your attention and your business? A mainstream advertisement showing a soccer ball and player and the logo of a company? Or, a niche marketing method that displayed your specific glow-in-the-dark soccer ball being kicked through the streets like a glowing moon?
People who love soccer have generic soccer balls. In fact, they probably have a whole closest full of them. They are now looking for something unique, something different, and something that will give them the extra edge. This is where your product and niche marketing come in.
Finding the right niche marketing technique will inevitably find you the right clientele for your product. At the end of the day, isn’t that what advertisements are meant to do?
